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Design That Speaks to Users

Beautiful interfaces that work. We craft user experiences that turn visitors into customers through intuitive design, visual storytelling, and pixel-perfect execution.

Visual Hierarchy
Purposeful element placement
Intuitive Flow
Clear navigation paths
Delightful Details
Meaningful interactions
Designing products since 2013

UI/UX design that works for your users

We design the interfaces for the software we build: websites, mobile apps and business dashboards for clients worldwide, as part of 1,000+ projects delivered since 2013.

Design and development sit in one team, so every screen we design is one our engineers can build, and nothing gets lost between design and launch.

What we build

Websites

Marketing sites and landing pages laid out to turn visitors into enquiries.

Mobile apps

iOS and Android screens with touch-first navigation.

Dashboards and SaaS

Data-heavy screens made clear for the people who use them every day.

Redesigns

Existing products reviewed and improved without losing what already works.

13+
Years of experience
39
Team members
1,000+
Projects delivered

Services

Design services

From a single landing page to a full product, with designs your developers can build straight away.

Web UI/UX

Websites and web apps that work on every screen, from landing pages to complex dashboards.

  • Responsive layouts for every screen
  • Page structure built to convert
  • Accessible colours and type

Mobile app UI/UX

iOS and Android apps that feel native, with navigation built for thumbs.

  • iOS and Android guidelines followed
  • Touch-friendly navigation
  • Screens ready for development

Brand and design systems

A consistent visual language across every screen and channel.

  • Logo and brand guidelines
  • Colour and type system
  • Reusable UI component library

Principles

Design with a purpose

Every choice on the screen is there to help your users get something done.

Clear hierarchy

The most important action on each screen is the easiest one to find.

Simple flows

Fewer steps between your users and what they came to do.

Consistent components

The same patterns everywhere, so the product feels familiar from the first visit.

Every screen size

Layouts planned for phones, tablets and desktops from the start.

“The communication was smooth, deadlines were met, and the end result exceeded my expectations. I appreciate the quality of work and your ability to understand and implement requirements accurately.”

John B., CTO

Our approach

Design and development in one team

Since 2013 we've designed interfaces for healthcare, finance, retail and SaaS products, and built them in the same team.

  • Designs that can be built

    Engineers review designs early, so what you approve is what ships.

  • Real content, not placeholders

    Screens designed with your actual content and data, so problems show up early.

  • Shaped with you

    Clickable prototypes and regular reviews before anything is final.

How we work

How we design your product

From understanding your users to screens ready for development, with reviews at every step.

  1. 1

    Understand

    We learn who your users are and what they need to get done.

    • Goals, users and key tasks
    • Review of your current product or competitors
    • Scope and price agreed in writing
  2. 2

    Wireframes & flows

    Simple layouts map every journey before any visual polish.

    • User flows for key tasks
    • Clickable wireframes
    • Structure approved before visual design
  3. 3

    Visual design

    Full designs in your brand colours, type and imagery.

    • Desktop and mobile screens
    • Reusable UI components
    • Regular reviews as screens are designed
  4. 4

    Handoff & build

    Designs passed to engineers, often our own, for development.

    • Specs and assets for development
    • Design checked against the built product
    • Changes scoped and priced before work starts

FAQ

Frequently asked questions

Straight answers to what clients ask before we design their product.

What is the difference between UI and UX design?

UI design is the visual layer: colours, type, buttons and layouts. UX design is the whole experience: how people move through the product and get things done. A good product needs both.

How much does UI/UX design cost?

It depends on the number of screens, platforms and how complex the flows are. After a short discovery call we give you a written scope and price, so the cost is agreed before any work starts.

How long does a design project take?

It depends on the scope. We give you a timeline with the quote, and design in stages so you review key screens early.

Can you redesign an existing app or website?

Yes. We review your current product, find where users get stuck, and redesign it while keeping your brand and what already works.

Can you also build what you design?

Yes. Design and development sit in one team, so the engineers who build your product review the designs from the start.

Do you design for both iOS and Android?

Yes. We follow each platform's guidelines while keeping one consistent brand across both.

How do we review the designs?

You review wireframes and designs at set points, and we iterate on your feedback before anything is signed off.

Will you sign an NDA?

Yes. We are happy to sign an NDA before you share any project details.

Ready to Create Something Beautiful?

Let's design an experience your users will love. From wireframes to final pixels, we'll craft interfaces that drive results and delight customers. We've designed for healthcare, fintech, e-commerce, and more.

Client Testimonials

What Our Clients Say

We've helped businesses transform their digital experiences. Here's what they say about working with us.

"I am very happy to use this Laravel Site Builder. It is very powerful and easy to use. It save a lot of time for development. Everything is organized good and work very smooth. Bilal show strong technical skill and responsible attitude. He is serious and professional developer. I trust his work quality. I feel very satisfied with this project."
C
Chang Le C.
Business Owner
"I have worked with Bilal for close to twenty years. I trusted him then, and I trust him completely now, which in this industry says everything. Xelent delivers top-quality service across the board. Even as they've grown so much, the service has never slipped. Not even once. If you want a company that is dependable, forward-thinking, and consistently delivers at the highest level, Xelent is exactly that."
J
John W.
CEO
"Xelent has always doing incredible work for us, at a reasonable rate! We are most impressed with the communication and understanding of updates/changes that need to be done. We are a US based company, and have tried other developers overseas, but none of them have performed as well as Xelent. Working with Bilal is a pleasure, and we will continue to send website development projects their way. I'd recommend you have them bid your next project!"
C
Cale L.
CEO
"Its been a pleasure getting my work done by Xelent Solutions team. Highly understandable, least instructions given with most amount of work out put. Looking forward to work more in future as well."
U
Umair A.
Founding Partner
"It's always a pleasure working with this team. A true professional, fast and on budget! Hired a couple times and will do it again."
C
Carlos M.
Business Owner
"I couldn't be any happier about my experiences with Xelent Solutions. I had a very short, tight deadline, and they worked around the clock to get the job done - perfectly. Can't wait to work with them again!"
J
John S.
Startup Founder
"The entire team was highly professional, responsive, and dedicated throughout the project. The communication was smooth, deadlines were met, and the end result exceeded my expectations. I appreciate the quality of work and your ability to understand and implement requirements accurately. Highly recommended!"
J
John B.
CTO

Trusted by businesses worldwide. See what our clients say about us.